Mark Elder has more than 30 years experience in the production of advertising, publications and branding projects. His skills in writing and design enable him to conceptualise creative solutions for a diverse range of businesses.
He never speaks of himself in the third person.
Art Directed a wide range of magazines such as Our House, Follow Me, Countdown, HQ, Two Wheels, Sports Car World and Simply Living. Relaunched People magazine and launched RM Williams Outback magazine.
Project managed SAI Global through its IPO and rebrand as well as developed websites and brochures in 14 different languages.
Launched the Business Excellence Awards in London.
Rebranded Transfield Services - a huge global organisation with over 26,000 employees.
Launched a range of products for The Simpsons across Australia.
Produced an award winning film that featured in the New York Independent Film Festival and won an award in Chicago.
Travelled to places such as Afghanistan, Pakistan and India as a photojournalist.
Ran my own business at home for ten years while raising two children.
Design: Advertising, Editorial (especially large publications), Corporate Identity, Brochures, Signage, E-learning.
Writing: Copy writing, Editorial, Conceptual, E-learning Content Creation, Internal Messaging, Speeches, Film, Radio and Television.
Management: Client Management, Team Management (have managed design teams of up to 8 people), Conflict Management (Diploma in Conflict Management), Project Management.
Others: Photography, Illustration, Public Speaking, Telephone Counsellor, Film Making, Photography, Drumming.
McPherson's Consumer Products
2013 - present
Packaging, cororate brand management, change management, building an e-commerce platform, e-learning, web development.
Corporate Brand and Design Manager
2009 - 2013
Managing a huge global brand for a company that employed at the time 28,000 people. Managed projects in Australia, New Zealand, India, the United States, Canada. Oversaw teams of designers around the world.
Corporate Creative Director
2002 - 2013
Took an Australian Standards Publishing, Auditing and Training organisation and relaunched it as a global business risk management powerhouse. Co-ordinated the IPO with Macquarie Bank. Launched a business magazine that was read in over 20 countries. Co-wrote over 70 wekly radio shows. Designed books and promotional material for the Australian Design Awards. Designed multiple websites in 14 different languages as well as an online styleguide. Co-ordinated multiple events such as product launches and International Forums. Co-wrote speeches for senior management.
Look Serious Design
1990 - 2002
1990 – 2002 Creative Director of Look Serious Design – a multi-discipline design firm whose main focus was magazine production and new business development for magazine publishers. Clients included Fairfax, Outback Magazine, Transport Today, Musiclive.com, Focus Publishing, Universal Publishing, Our House Magazine, Adsteam Marine, Propaganda Publishing and Text Publishing. Involved in the launch or rebranding for magazines such as; Simply Living, HQ, Digital, Our House, Men’s Stuff, Hot Fours People Magazine, Outback Magazine, Transport Today and British and Australian Penthouse. Client publishing has also been a passion with clients such as The Simpsons, Lend Lease, Sirius, The Australian Design Awards and the ABC.